Packaging Guide

Explore options that keep bread fresh and crave-worthy to your consumers.

Merchandising Options

A paper bag holds four freshly baked baguettes. The baguettes have a golden-brown crust and are partially visible above the top of the bag, set against a plain white background.

Craft Bag

Benefits

  • Easily branded
  • Option for “window”
  • Option for perforation

Considerations

  • Can be higher cost
  • Product is less visible to consumer
  • Results in crispier crust
A loaf of French bread is wrapped in a clear plastic wrapper. The bread has a golden-brown crust with diagonal scoring marks on the top. The background is plain white.

Poly Bag

Benefits

  • Maintains freshness
  • Product completely visible to consumers
  • Option for perforation

Considerations

  • Results in softer, chewier crust
  • Cannot be packed while hot or warm
A bakery display featuring an assortment of breads. The top shelves hold long baguettes, while the middle shelves house a variety of rolls, buns, and loaves. The breads are neatly arranged in a well-lit wooden shelving unit.

Bakery Baskets

Benefits

  • Mostly visually appealing options for consumers
  • Creates bread aroma in bakery

Considerations

  • Product may stale faster
  • Increased consumer interaction with bread

Material Attributes

Close-up image of a bread crust topped with various seeds, including sesame and flax seeds. The surface is dotted with condensation droplets, creating a textured and detailed appearance of the freshly baked bread.

Perforation

Tiny holes in the bread packaging that results in increased air flow to the bread product

Unperforated

  • Protects bread from air flow
  • May increase post-bake shelf life
  • Results in a softer, chewier crust

Perforated

  • Increases air flow with minimal impact to shelf life
  • Results in a harder, crispier crust

Sealed vs. Unsealed

Further restricting airflow to the bread via twist tie, sticker, or other closing mechanism

Sealed

  • Protects bread from air flow
  • May increase post-bake shelf life
  • Results in a softer, chewier crust

Unsealed

  • Increases air flow with minimal impact to shelf life
  • Results in a harder, crispier crust

A loaf of crusty bread partially wrapped in clear plastic is displayed against a white background.